INDUSTRIES

ART

HOSPITALITY

ENTERTAINING

BEAUTY

PRODUCTS

TRAVEL & CULTURE

FASHION

FOOD & NUTRITION

PUBLISHING

PHOTOGRAPHY

DESIGN INTERIORS

NON-PROFIT

ART SERVICES

Soul Style’s intention is to enhance your team as well as bring strategic value to your company.
We are committed to guide and support individuals and organizations in building trustworthy brands and brand messages.

Every aspect of your brand determines if you will be successful, from the brand story, name, packaging, visuals, events to the placement.
We want your brand to emanate characteristics that build trust and authority
so people will sign up and develop a long and intimate relationship with you and your products.

We will work to uncover the unique selling proposition (USP) of your brand and develop all the necessary components
to be effective in taking your company from a niche, to national, to an international, profitable brand in the market.

Brand SERVICES

BRAND IDENTITY

Naming, tagline + messaging

Logo + visual identity

Packaging + point-of-sale

Brand guidelines

STRATEGY + POSITIONING

Industry + competitive analysis

Target audience analysis

Brand positioning

Brand personality

ADVERTISING + DIGITAL

Digital + traditional campaigns

Website design + development

App UI/UX design

Media planning + buying

MARKETING/BRANDING

Creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners.

PRODUCT DEVELOPMENT

Introducing additional products and packaging that specifically will enhance and complement the company’s pre-existing product line as well as to create new programs.

DESIGN

Assisting with design elements of collateral materials: website, brochures, business cards.

CONTENT DEVELOPMENT

Creating all written materials needed to communicate efficiently including press releases, pitches, advisories, byline articles, blog and social media posts,

INTERNET MARKETING

Utilizing and developing social media marketing, website and mobile design and development, app design and development, competitive analysis, blogging, seo and content.

STRATEGIC ALLIANCES

Creating strategic alliances and joint ventures with companies and affinity groups in various industries.

SALES & DISTRIBUTION

Assisting in generating revenue through retail sales, in a wide variety of markets: big box, mass retailers, prestige retailers, QVC, HSN, infomercials, direct response and catalogs.

STRATEGIC PLANNING

Development of campaign ideas/marketing concepts/story angles.

PUBLIC RELATIONS

Creating mass market, media campaign through the web, social media, print ads, radio, editorial, television.

PARTNERSHIPS

secure retail promotions, collaborations, clinical studies and paid endorsements

MESSAGING

Distilling core messages and develop impactful language for verbal and written communication.

EVALUATIONS

Weekly updates & phone sessions, monthly reports and quarterly pr plans & recaps.

SOCIAL MEDIA

Voice, strategy, posts, community building and engagement, as well as analysis for all platforms.

MEDIA OUTREACH

Story development, pitching and distribution of press materials to consumer, trade and business media in print, radio, TV and online, including bloggers reprints.

PRESS KIT

Creating hard copy and digital information packets for media use

INFLUENCER SEEDING

voice, strategy, posts, community building and engagement, as well as analysis for all platforms