SERVICES
ART
Our passion and expertise is “art’.
Our art advisory business provides curatorial advice for building collections and museum-quality fine art services for private collectors, financial advisors, estates, corporations, foundations and institutions. Further collaborations include interior designers, architects, casinos and the hospitality industry. We consult and develop art-collection programs, art procurement, estate curation, private art commission management as well as artist representation.
We assist clients in acquiring art as well as those who wish to downsize their collections, facilitating in the process of dispersing artwork through charitable gifts, auctions and secondary market sales.
Design
Soul Style’s intention is to enhance your team as well as bring strategic value to your company. We are committed to guide and support individuals and organizations in building trustworthy brands and brand messages.
Every aspect of your brand determines if you will be successful, from the brand story, name, packaging, visuals, events to the placement.
We want your brand to emanate characteristics that build trust and authority
so people will sign up and develop a long and intimate relationship with you and your products. We will work to uncover the unique selling proposition (USP) of your brand and develop all the necessary components to be effective in taking your company from a niche, to national, to an international, profitable brand in the market.
Branding
Marketing
Art services
Artist representation and artwork selection
Review, curation of artist’s oeuvre (works)
Consultation, curation and creation of fine art limited edition collections
Personal consultation including art-collection program development
Catalog and review of existing art collection
Art allocation and budget planning
Art commission management
Guided artist studio, museum, art fair and gallery tours
Coordination of private art commissions
Management of art programs for corporate collections
Assistance with distribution of artwork to non-profit institutions, museums
Presentation of artwork & concepts in a variety of media, styles and price ranges
Client Base We cater to a diverse clientele, including museums, artists, galleries, institutions, collectors, fashion designers, interior designers and more.
Licensing of unique imagery for client use
Interior design consultation and collaboration hotels, offices, cruise ships, showrooms, high-end residencies and more.
Research and procurement of specialized imagery and artifacts for themed or historically-based artwork collections and exhibitions
Developing art collections and selecting, presenting, purchasing, commissioning, documenting, framing and installing artwork
Advise and art services include framing, storage, transportation, installation, deacquisition, sourcing, and custom packing/crating.
Branding and marketing services
BRAND IDENTITY
Naming, tagline + messaging
Logo + visual identity
Packaging + point-of-sale
Brand guidelines
STRATEGY + POSITIONING
Industry + competitive analysis
Target audience analysis
Brand positioning
Brand personality
ADVERTISING + DIGITAL
Digital + traditional campaigns
Website design + development
App UI/UX design
Media planning + buying
MARKETING/BRANDING
Creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners.
PRODUCT DEVELOPMENT
Introducing additional products and packaging that specifically will enhance and complement the company’s pre-existing product line as well as to create new programs.
DESIGN
Assisting with design elements of collateral materials: website, brochures, business cards.
CONTENT DEVELOPMENT
Creating all written materials needed to communicate efficiently including press releases, pitches, advisories, byline articles, blog and social media posts,
INTERNET MARKETING
Utilizing and developing social media marketing, website and mobile design and development, app design and development, competitive analysis, blogging, seo and content.
STRATEGIC ALLIANCES
Creating strategic alliances and joint ventures with companies and affinity groups in various industries.
SALES & DISTRIBUTION
Assisting in generating revenue through retail sales, in a wide variety of markets: big box, mass retailers, prestige retailers, QVC, HSN, infomercials, direct response and catalogs.
STRATEGIC PLANNING
Development of campaign ideas/marketing concepts/story angles.
PUBLIC RELATIONS
Creating mass market, media campaign through the web, social media, print ads, radio, editorial, television.
PARTNERSHIPS
secure retail promotions, collaborations, clinical studies and paid endorsements
MESSAGING
Distilling core messages and develop impactful language for verbal and written communication.
EVALUATIONS
Weekly updates & phone sessions, monthly reports and quarterly pr plans & recaps.
SOCIAL MEDIA
Voice, strategy, posts, community building and engagement, as well as analysis for all platforms.
MEDIA OUTREACH
Story development, pitching and distribution of press materials to consumer, trade and business media in print, radio, TV and online, including bloggers reprints.
PRESS KIT
Creating hard copy and digital information packets for media use
INFLUENCER SEEDING
voice, strategy, posts, community building and engagement, as well as analysis for all platforms